Sunday, January 22, 2012

Day Three of the 2012 NAMM Show

The third day of the 2012 NAMM Show continued to offer attendees more industry insight and business tips to take home with them, starting with a Breakfast Session called “The Top Web Marketing Trends for 2012” presented by John Arnold, marketing author and columnist at

The session demonstrated the best ways for companies to spend their time and money, and recognize the new technologies that are less likely to pay off. It also outlined how to start using tools such as social media, search marketing, mobile devices and marketing locally on the Internet.

As attendees filed through the convention center doors, they were greeted by the music of Polka Floyd, a tribute band with the unusual twist of an added accordion and a polka beat.

Meanwhile, the Hands On Training (H.O.T.) Zone offered numerous educational sessions focused on the pro audio, entertainment technologies and music business operations segments. Today’s sessions drew hundreds of attendees and included a Logic Pro Clinic, “Cloud Technologies for Pro Audio,” “Bass Players Summit-BX3 Revisited,” “The Virtual Recording Studio Program,” and “Lawyers, Deals and Money: Current Trends in Music Business and Law.”

The NAMM Foundation kicked off its “Music Education Days,” a program that provides an opportunity for music educators to interact with each other and music industry professionals to address mutual concerns about access to music education for all children. Today’s program included a welcome breakfast, a keynote session called “One Is Too Small a Number to Achieve Something Great,” presented by Marcia Neel of Music Education Consultants, Inc., and a session called “A Place In the Choir” presented by John Jacobson, a.k.a. Mr. “Double Dream Hands.”

The NAMM University sessions continued at the IDEA Center on the show floor, and included presentations on “How to Ignite Your Business In Five Minutes or Less!,” “Call Your Store and Change These Four Things Now,” “Monetize Your Facebook Page,” and “Financial Questions Every Music Retailer’s Afraid to Ask.”

Tonight on the main Lobby Stage, NAMM will proudly present the second year of its “Celebrity Jam” featuring the Band from TV Stars including Scott Grimes, James Denton, Greg Grunberg, Adrian Pasdar, Bob Guiney, Jesse Spencer, Anthony Ruivivar and others will show how much they love to play music when the cameras stop rolling.

Also tonight over at nearby Downtown Disney District, will be the finals of NAMM’s SchoolJam USA bringing together the best teenage bands in the country to battle for bragging rights and prizes for their band and their school music programs. The event will be co-hosted by teen pop sensation Greyson Chance and singer/songwriter Shaun Barrowes. The winning band will be announced tonight.

The show continues through tomorrow and will feature the traditional “Best In Show—This Year’s Hottest Products,” Breakfast Session with Frank Alkyer, publisher of Music Inc. and a panel of music products professionals sharing their best picks from the show floor this year.

Celebrity sighting included Tommy Lee, George Benson, Stevie Wonder, Donovan, Greyson Chance, Greg Grunberg, Scott Grimes, Bob Guiney, Chuck Lowery, Tinsel Korey, David Crosby, Shaun Barrowes, Maya, Joel and Benj Madden, and Jackson Brown.

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