Day Three of the 2012 NAMM Show



The third day of the 2012 NAMM Show continued to offer attendees more industry insight and business tips to take home with them, starting with a Breakfast Session called “The Top Web Marketing Trends for 2012” presented by John Arnold, marketing author and columnist at Entrepreneur.com.

The session demonstrated the best ways for companies to spend their time and money, and recognize the new technologies that are less likely to pay off. It also outlined how to start using tools such as social media, search marketing, mobile devices and marketing locally on the Internet.

As attendees filed through the convention center doors, they were greeted by the music of Polka Floyd, a tribute band with the unusual twist of an added accordion and a polka beat.

Meanwhile, the Hands On Training (H.O.T.) Zone offered numerous educational sessions focused on the pro audio, entertainment technologies and music business operations segments. Today’s sessions drew hundreds of attendees and included a Logic Pro Clinic, “Cloud Technologies for Pro Audio,” “Bass Players Summit-BX3 Revisited,” “The Virtual Recording Studio Program,” and “Lawyers, Deals and Money: Current Trends in Music Business and Law.”

The NAMM Foundation kicked off its “Music Education Days,” a program that provides an opportunity for music educators to interact with each other and music industry professionals to address mutual concerns about access to music education for all children. Today’s program included a welcome breakfast, a keynote session called “One Is Too Small a Number to Achieve Something Great,” presented by Marcia Neel of Music Education Consultants, Inc., and a session called “A Place In the Choir” presented by John Jacobson, a.k.a. Mr. “Double Dream Hands.”

The NAMM University sessions continued at the IDEA Center on the show floor, and included presentations on “How to Ignite Your Business In Five Minutes or Less!,” “Call Your Store and Change These Four Things Now,” “Monetize Your Facebook Page,” and “Financial Questions Every Music Retailer’s Afraid to Ask.”

Tonight on the main Lobby Stage, NAMM will proudly present the second year of its “Celebrity Jam” featuring the Band from TV Stars including Scott Grimes, James Denton, Greg Grunberg, Adrian Pasdar, Bob Guiney, Jesse Spencer, Anthony Ruivivar and others will show how much they love to play music when the cameras stop rolling.

Also tonight over at nearby Downtown Disney District, will be the finals of NAMM’s SchoolJam USA bringing together the best teenage bands in the country to battle for bragging rights and prizes for their band and their school music programs. The event will be co-hosted by teen pop sensation Greyson Chance and singer/songwriter Shaun Barrowes. The winning band will be announced tonight.

The show continues through tomorrow and will feature the traditional “Best In Show—This Year’s Hottest Products,” Breakfast Session with Frank Alkyer, publisher of Music Inc. and a panel of music products professionals sharing their best picks from the show floor this year.

Celebrity sighting included Tommy Lee, George Benson, Stevie Wonder, Donovan, Greyson Chance, Greg Grunberg, Scott Grimes, Bob Guiney, Chuck Lowery, Tinsel Korey, David Crosby, Shaun Barrowes, Maya, Joel and Benj Madden, and Jackson Brown.

For an First Rate
Audio Video Rehearsal Experience
Call Hothouse Studios
"Where Music Grows"

Hothouse Rehearsal Studios
11823 Slauson Ave., Unit 41, Santa Fe Springs, CA 90670, USA 562.945.1300

Every January, over 1500 musical instrument manufacturers from across the globe descend on NAMM in Anaheim, California to show their latest products to musical instrument retailers. As the largest musical instrument retailer in the nation, Guitar Center often gets the first shot at presenting these products to the public at large. This is just a small sampling of some of the gear creating the most buzz at this year's NAMM show. View now.

For an First Rate
Audio Video Rehearsal Experience
Call Hothouse Studios
"Where Music Grows"

Hothouse Rehearsal Studios,
11823 Slauson Ave., Unit 41, Santa Fe Springs, CA 90670, USA
562.945.1300

Ronny North 2011 NAMM



Our long time friend Ronny North will be all over NAMM again this year. If you are there, go say hi and tell him Hothouse Studios sent you.

I thought I'd give everyone the update on Ronny’s NAMM (National Association of Music Merchants) schedule for this week. He’s looking forward to seeing everyone at his performance when he headlines the NAMM kickoff event on Jan 12^th, 2011 at the Hilton at the Anaheim Convention Center and at the show every day.

He also has some cool new RN stickers and promo 8x10's to sign... when you see him at the show just come up and ask for one, if you want him to sign a photo, not a problem. As most of you know Ronny is always up for getting his picture taken with everyone at these events so if you wanna get a shot together with Ronny, so not a problem. All you have to do is ask. It was great taking photos with everyone at the R-n-R Gangstar Pre NAMM party on Friday.

Ronny will also be doing several actual signing events at the show with special promo shots he had made especially for the sponsors he is signing for (see info below). If you are so inclined you can get all three 2011 RN NAMM promo shots at the show and have your own RN picture collection....

Here's the info for Ronny North’s NAMM appearances:

• Jan 12th - Headlining the NAMM kickoff event at 10pm at the Hilton (Open to public, free admission, No NAMM Badge needed),

In NAMM (Anaheim Convention Center) Jan 13-16th, NAMM Badge needed ):

• Dean Markley ( Hall B booth 5710) I'm signing at the booth on 1/13,1/16 (1pm),


• R-n-R Gangstar Apparel (Hall D booth 2586) I'll be signing/playing 1/13,1/14 (12 pm)


• Brace Audio ( Hall B booth 5894) playing /signing 1/13 (10am) 1/14,1/16 (11am)...

See you there.....

For an First Rate
Audio Video Rehearsal Experience
Call Hothouse Studios
"Where Music Grows"

Hothouse Rehearsal Studios, 11823 Slauson Ave., Unit 41, Santa Fe Springs, CA 90670, USA 562.945.1300

Tascam Review



Hi this is Richard with Hothouse Studio TV. We are here at NAMM and did a little review on the latest TASCAM hand held audio recorders. I remember when something like this was just a dream for all us early music recorders. Enyoy and check back. www.hothousestudios.com

It’s not all work at 2009 NAMM.

Friday while we were over at the DBZ Guitars booth admiring the new line of guitars designed by world renowned guitar maker, Dean B. Zelinsky, master builder of exquisite electric and acoustic guitars, and founder of Dean Guitars we made some new friends.

I was delighted to meet Shay Lyn. She was genuinely welcoming and warm to us and on a convention floor that says a lot about the wonderful spirit Shay possess. Thanks for re-energizing me Shay.

Zelinsky is premiering his new company DBZ Guitars here at the 2009 winter NAMM convention. He has partnered with Diamond Amplifications owner Jeff Diamant to form DBZ Guitars and as Dean says Diamond amps are second to none and add cache to the DBZ guitar brand.

Take a look around their websites.
www.dbzguitars.com
www.diamondamplification.com
www.shay-lyn.com

Pictured: Shay Lyn and Richard Morales

Welcome from Hothouse Studios.
The unrivaled value in your audio/visual recording and rehearsal experience.

NAMM Rose Parade Float Wins
President’s Trophy Award

To celebrate the joys and benefits of playing music, NAMM—the not-for-profit association of the music products industry—has teamed with Sesame Workshop and Music for All to create a "musical extravaganza" float for the 2009 Tournament of Roses Parade.

The float was awarded the President's Trophy for excellence in floral use and presentation.

Sesame Workshop is the nonprofit educational organization behind “Sesame Street” and is a well-known advocate for integrating music into its program to help children viewers learn and grow.

Music for All's mission is to create positive life-changing experiences through music. This is the second time Music for All has formed the Bands of America Honor Band, an ensemble representing high schools nationwide. This is the fourth year that “Sesame Street” has collaborated with NAMM on a float for the Tournament of Roses Parade.

This year's band comprises more than 300 musical performers, a 22-member dance team and a 32-member flag team.

The Honor Band played a live original medley of "Sesame Street" hit tunes, and a variety of other musical pieces celebrating the joys of making music. The musical compilation will feature six different solo breaks to highlight each of the individual segments of the marching band ensemble.

NAMM is returning to the parade for the sixth consecutive year and is once again showcasing its message that playing music brings powerful benefits for people of all ages. Overflowing with live music and depictions of how much fun playing music can be for everyone, the NAMM float and Music For All's Honor Band joined to form a featured "mega" unit.

The flower-covered creation is comprised of a larger float with three smaller satellite "pods" riding alongside it, and featured a variety of musical talent. Onboard the main float was an animated Big Bird shown playing a horn. Performing on the main float was a string quartet, a jazz combo, and two backup vocalists—all against the backdrop of the traditional "Sesame Street" lamppost.

The three pods featured a sculpted Elmo character along with a saxophone soloist; a crafted Abby Cadabby and a Latin guitarist; and a large sculpture of Oscar the Grouch and two garbage can percussionists. A 24-person World Drumming unit performed alongside the float with the marching band ensemble.

NAMM and Making Music Magazine Share
Top Musical Gift Picks for 2008 Holiday Season

National Consumer Survey Results Confirm the Gift of Music as the Perfect Choice for Kids and Adults

Learning to play a musical instrument is one of the top New Year's resolutions, according to a survey of 1,000 consumers conducted this week by Impulse Research and commissioned by NAMM, the international trade association for the music products industry. Survey results also show that giving musical instruments may be the perfect gift to help friends and family reduce stress, provide a fulfilling form of entertainment, and bring the family closer together this holiday season.

In the survey, which polled men and women aged 18 years and older across the United States, singing and playing holiday music with the family was reported as one of the top two holiday stress-busters. Additionally, an overwhelming 86 percent of survey participants responded that given the current economic climate, they will be seeking less expensive forms of entertainment during the holidays, such as music making, that the family can enjoy together at home.

"More than ever, people of all ages are making music as a means of stress relief, personal enjoyment and a way to bond with friends and family," said Joe Lamond, president and CEO of NAMM. "The survey results illustrate the continued, valued role of music in our society, especially during the holidays."

Recognizing the increased appeal of music this holiday season, Making Music magazine, a consumer lifestyle magazine that reaches music makers of all ages and skill levels, has picked the most popular music gifts for the year, helping to remove the guess-work from holiday shopping. Listed below are the music world's most highly anticipated, in-demand new instruments and musical technology available on the market. (Note gift categories are separated into appropriate age categories and tailored for every musical level and budget.)

"It's never too early or too late to learn how to play music, and instruments are perfect gifts for anyone on your holiday list, no matter what age or level of experience," said Antoinette Follett, editor-in-chief of Making Music magazine. "Music gifts can be enjoyed by both the recipient and the gift-giver, as they're also an investment in the lifelong appreciation of music."

"To give the gift of music this holiday season, there's no better place to look than your local, community music store," added Lamond, "where you can find quality instruments and other tools to make music a greater part of holiday traditions."

For more information on NAMM, to find a local music dealer near you, or to learn how to play music at any age, visit NAMM's Wanna Play? Web site at http://www.wannaplaymusic.com.

TOP MUSIC GIFT PICKS FOR 2008 HOLIDAY SEASON
by Making Music magazine in association with NAMM

Top 10 Hot Holiday Gift Ideas

1) Ovation iDea - MSRP: $859
It is the first and only guitar featuring a built-in MP3 recorder/player, allowing musicians to record music, for lessons or songwriting--ideal for guitarists of all ability and style.

2) Schecter Stiletto Studio-4 Bass - MSRP: $969
The EMG-Hz pickups and active 3-band tone circuitry provide bass players output for all situations.

3) Normandy Chrome Archtop Guitar - MSRP: $3,199
The first-to-market aluminum body electric guitars are a perfect holiday gift for experienced guitarists, and players who need a lighter body guitar.

4) Yamaha Clavinova CVP 40 - Starting at $3,995
Audio recorder feature of the Clavinova digital piano lets you record your performance directly to a USB storage device; you can also connect a microphone to record singing or other instruments.

5) Roland V-Drums Lite - MSRP: $999
Conveniently compact and stylish all-in-one electronic drum kit.

6) iKEY Plus - MSRP: $69
Records live audio to MP3 or WAV to a USB storage device in real time.

7) Numark TTi - MSRP: $449
Allows quick, easy connection to any mixer for instant playback from your iPod or vinyl records.

8) Roland FR-2 V-Accordion - MSRP: $7,000
Has the look and feel of a traditional accordion but all the advantages of digital control--enriched with a wide palette, from percussion to bass, organ, strings, etc., to provide wider tonal choice.

9) Hohner Bob Dylan Signature Harmonica - MSRP: $129
Premier harmonica designed by the legendary harpsmith Bob Dylan.

10) Peavey Vypyr 30 30W 1x12 Guitar Combo Amp - MSRP: $279
Technologically advanced and affordable guitar modeling amplifier.

Top 10 for Youth
1) Daisy Rock Siren Vivacious Violet - MSRP: $399
Looking for a guitar for the next Hannah Montana in your family? This purple-licious guitar has a slim neck profile, making for easier playing for people with smaller hands.

2) Fender Squier MINI Player - MSRP $249
For a young guitarist, there may be no better starting guitar than the Squier MINI Player. An amplifier, speaker and distortion are built right into the guitar.

3) Raven RG20 Amplifier - MSRP: $199
A powerful and affordable amplifier with tons of features, includes a chromatic tuner, distortion switch, global EQ, digital delay/reverb, and an MP3/CD/Tape input. The headphone jack makes it perfect for quiet practices.

4) Jim Dunlop Jimi Hendrix Signature Wah - MSRP: $205
Unmistakable wah tone heard on several Hendrix classics

5) Yamaha NP-30 Digital Piano - MSRP: $399
Yamaha's Graded Soft Touch action helps bring the overall weight of the NP-30 down to less than half of Yamaha's previous light-weight champ, the P70.

6) M-Audio Torq Xponent - MSRP: $759
DJ performance production system.

7) Gemini CDJ-505 Professional Tabletop Player - MSRP: $399
Ideal choice for serious home, mobile and club DJs.

8) Panyard, Inc. Jumbie Jam - MSRP: $250
Small steel drum, brings the sounds of Calypso home.

9) Alesis USB PRO Drum Kit - MSRP: $799
Electronic drum kit, great for taking the next step from RockBand!

10) Tama IS58C Imperialstar 18 5-Piece Compact Drum Kit - MSRP: $899
Great "entry-level" drum set.

Top 10 for Beginners
1) Epiphone Les Paul Special II Electric Guitar and Amp Pack - MSRP: $480
Everything you need to get started with a super low price.

2) Ibanez V Series V70CE Dreadnought Cutaway Acoustic-Electric Guitar - MSRP: $299
A solid guitar at a beginner's price--sounds great plugged in or played acoustically. Soft cutaway helps you reach the high notes.

3) Gibson Les Paul Vintage Mahogany Electric Guitar - MSRP: $1,379
The most affordable carved-top mahogany Les Paul on the market, provides the warm tone Les Paul's are known for
.
4) Yamaha PSR-E413 portable keyboard - MSRP: $399
USB connection allows beginner musicians to download and play along with pieces from the internet.

5) Line 6 POD X3 Guitar Multi Effect Processor - MSRP: $559
Awe-inspiring multi-effects processor.

6) Tascam Portable CD-GT2 trainer - MSRP: $199
Practice and learn fast licks, rhythm parts, and solos from your favorite artists. Slow down the speed of a CD without changing the pitch. Includes pitch and key control; tuner; and metronome
.
7) Roland RMP-5 Rhythm Coach - MSRP: $279
Makes doing rudiments fun-Over 50 onboard sounds and a roster of invaluable exercises; measures accuracy score, quiet control, and stroke balance

8) Alesis SR-18 Professional Drum Machine - MSRP: $259
SR-18 raises the bar for sound quality, ease of use, and flexibility--a versatile percussion bank. Whatever the playing style, the SR-18 has something for you!

9) Toca Black Mama 13" Djembe - MSRP: $270
Hand carved from authentic environmentally friendly mahogany wood--a perfect drum for any drum circle or gathering where durability, tone and stability are prerequisites.

10) Meinl Siam Oak String Cajon - MSRP: $249
Drummers and percussionists appreciate the cajon for its diversity of sound--perfect for unplugged gigs or sessions. Authentic Afro-Cuban wooden box percussion instrument with beautiful Makah burlwood frontplate.

Stocking Stuffers
1) The Slapstik - MSRP: $9.95 (each)
Innovative drumsticks with flexible tips.

2) Prohands Exerciser Gripmaster - MSRP: $15.95
Hand exerciser to help to increase speed, endurance, or strength for better music playing.

3) iKey iConnex - MSRP: $69.99
A portable USB sound card is perfect for musicians on the go.

4) BOSS TU-80 - MSRP: $39
This pocket-sized tuner offers a bright LCD and a built-in metronome and can tune almost any instrument.

5) Roll up the Drum Kit - MSRP: $59.99
Equipped with 6 sensor pads, this drum kit can roll up neatly and be stored in a desk drawer.

6) SmartMusic accompaniment software - Home Subscription Price: $30/year or $11.95/month

Allows students to play along with professional ensembles.
7) De:Chorder - MSRP: $29.95
Musical Chord Transposer quickly and easily transposes chords from one key to another.

8) Remo Didgeharp Shaker - MSRP: $12.95
Combines the sound of the Jaw Harp and Australian Didgeridoo in a compact instrument.

9) Tone Gear String Cleaner - MSRP: $12.99
Helps extend the life of your strings by cleaning in a revolutionary 360 degrees.

10) Robo Key - MSRP: $29.95
Quadruples wrist-turning speed to quickly loosen and tighten long drum bolts.


ABOUT MAKING MUSIC
Better Living through Recreation Music Making(R) is a bi-monthly consumer lifestyle magazine for adult amateur and recreational musicians. The magazine publishes articles on music theory, technique, health, and the benefits of music making. It is intended for musicians at all playing levels, and is available nationally on newsstands and by subscription. For more information visit www.makingmusicmag.com.
SOURCE: National Association of Music Merchants